Our last post explored the meaning of the term thought leadership.  In this post, we will explore the question every organization must ask: Does it actually work?

The latest study from The Economist Group suggests it does. Indeed, more than three quarters of senior executives say they are influenced in their purchasing decisions by compelling thought leadership.

When the content is compelling, a thought leadership strategy motivates your audience.

When the content is compelling, a thought leadership strategy motivates your audience.

The key word here is compelling.  Simply publishing random thoughts makes you a marketer Рnot a thought leader. To find out how the best thought leaders shift public opinion, read our previous insights here.

Check out the rest of the Economist Group study below.