This is an excellent presentation from journalist Paul Lewis about how crowdsourcing and citizen journalism are changing the news you and I consume every day.  Lewis highlights two examples of average citizens using consumer technology to collaborate with each other and uncover gaping holes in how traditional media had been covering two different controversies.

[youtube=http://www.youtube.com/watch?v=9APO9_yNbcg&w=560&h=315]

The lessons:

  • The ability to break news or influence coverage is no longer the exclusive domain of credentialed journalists.
  • Citizens have greater ability to hold institutions – government, the press, etc., — accountable for misleading statements and shoddy journalism.
  • Much of what “the crowd” and citizen journalists produce appears first online. ¬†That means that a corporate reputation management strategy is not complete without a thoughtful social media monitoring plan. Monitoring what is said about your company on social media platforms is an excellent early warning system for threats against your reputation.