We’ve blogged before about advertising on the Google network to deliver a targeted message instantaneously when your company is under the gun. ┬áHere’s an example of how it’s done. Below is an ad from General Electric that appeared underneath my Gmail account:

Adsense: one arrow in GEs persuasion campaign

After a drumbeat of bad press painted General Electric as a tax-dodger, the Fortune 100 turned to Google’s Adsense network to circumvent the press and deliver its side of the tax story straight to the public. ┬áThe beauty of Adsense is that it channels your ads to users who will find it most relevant, making it both targeted and cost-effective. Nice job, GE.