1) Using stories to persuade (Harvard Business Review) — Author John Baldoni writes that if you need to make an argument about an issue about which you feel very strongly, don’t use rhetoric. Tell a story instead.

2) Five press release mistakes to avoid (Open Forum) — A well-written press release is one of the simplest and best ways to get out the word about your restaurant or food business. But a poorly-written press release can do more harm than good. Here are some common blunders to avoid.

3) Young pundits become Washington’s new media elite (New York Times) — In in the span of just a few years, a handful of twenty-something bloggers have become destination reading for — and respected by — Washington’s power elite.

4) In health care PR fight, advocates push personal stories (Washington Post) —  The weapon of choice for health care reform advocates is the compelling individual story, a tool honed by former President Ronald Reagan that has been archived and analyzed, computerized and systematized to new levels for this battle.