1) Bryce Harper works on his brand (Washington Business Journal) — Washington Nationals phenom Bryce Harper isn’t looking for more endorsement deals, but he’s not above a little do-it-yourself branding and marketing.
2) Twelve online PR blunders to avoid (Inc.com) — Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess. Young entrepreneurs share their best tips for promoting your company with care.
3) The best marketing advice I ever got (DigiDay) — Everyone experiences that “aha” moment at some point in their career. It happens unexpectedly, when speaking with a colleague or a mentor, who shares words of wisdom. Digiday asked members of the digital marketing industry to share their “aha” moment.
4) Stories versus slogans (Brains on Fire) — The team at branding agency Brains on Fire compares the corporate story to the corporate slogan and offers a compelling point: stories live forever, but a slogan dies as soon as the ad agency gets bored with it.