1) A PR professional’s code of ethics (Fast Company) — Author Wendy Marx writes that a bait-and-switch by ConAgra’s PR team cast a pall on the industry and reminded us that the PR profession is based on transparency, not duplicity.
2) Etiquette rules for fundraising emails (Politico) — An email gaffe by a political fundraising consultant left his recipients fuming. Consultants offer a few tips to avoid similar headaches in the future.
3) How social media transformed a non-profit (Non Profit Quarterly) — An intern for the American Association of Nephrology recalls the dramatic shift her non-profit took in how it communicates with its members and the public.
4) PR pros out-muscle the press (The Utne Reader) — A Columbia University professor argues that the strength of journalism is dwindling just as the public relations industry gets stronger. The result, he says, is a news environment unlike any we’ve seen before.