1) Charities failing at social media (Wall Street Journal) — It’s often assumed that charities are big users of social media and doing well at it.  But, according to one tech blogger, they are failing, and failing badly.

2) Five ways the ad industry is preparing for the digital future (Mashable) — A recent conference on creativity explored the five big attributes that will define how brands engage their customers online.

3) Ten marketing lessons for tech start-ups (Fast Company) — Serial entrepreneur and investor Mark Suster outlines PR marketing lessons that he wishes someone taught him as a young entrepreneur.

4) Five PR tips for the Prime Minister of India (Wall Street Journal) — Indian Prime Minister Manmohan Singh appears to be trying to revive a plan to meet more often with journalists to better respond to criticisms about corruption and inflation.