1) Fisker Automotive turns to advertising in wake of PR troubles (Ad Age) – Luxury brand auto maker Fisker turned to print advertising to tell its story after months of bad press related to its troubled loans from the U.S. government.
2) What the best nonprofits do differently in social media (Argyle Social) – Time and resources are scarce at most nonprofits, making social media efforts even more important as a way to reach potential advocates for global and local causes. GlobalGiving and TechSoup are two organizations doing just that, and doing it very well.
3) U.S. bishops plan PR campaign to soften image (Reuters) — U.S. Catholic bishops announced plans last month for an ambitious public relations drive to soften and shape their image and reach out to the younger generation using social media.
4) Getting the most out of Facebook ads (eMarketer) — When General Motors pulled its advertising from Facebook, many took it as an indication that the social network’s ad products didn’t work. But in reality, the pullout tells a different story.