1) Gratitude as a business strategy (Fast Company) — Author Howie Jacobson suggests that we should all create an action plan to communicate our gratitude to co-workers and customers who earned it in 2011.

2) The Branding of the Occupy Movement (The New York Times) — Kalle Lasn, the longtime editor of Adbusters, did not invent the Occupy Wall Street demonstrations. But he did brand it.

3) How Quaker Oats introduced Cap’n Crunch online (Socialmedia.org)  — Quaker Oats new media director Barbara Liss outlines how the company uses social media to promote one of its most popular brands.

4) Should general counsel have a role in public relations? (Corporate Counsel Magazine) — Brian Glaser writes that a general counsel is increasingly expected to play the role of public relations manager in times of corporate crisis.