1) Assessing a new landscape in journalism (Pew Research) — As traditional newsrooms have shrunk, Pew Research says a group of institutions and funders motivated by something other than profit are entering the journalism market.

2) How to launch a viral marketing campaign (Inc. Magazine) — Bootstrapping start-ups are considering viral marketing over traditional advertising. Inc. examines whether they are just chasing their tails.

3) Hallmark turns to customers for cards (eMarketer) — The greeting card company is turning to the wisdom of the crowds with its Your Greeting Card competition, which solicits user-generated card designs on its website each month.

4) Study reveals which Facebook posts spark the most engagement (PR Daily) — Facebook conducted a study looking at how people were engaging with journalist pages on Facebook. The results? Questions and calls to action from the journalist received the most feedback.