1) Twelve compelling business lessons from rock stars (PR Daily) — Steve Jones, author of the new book “Brand Like Rock Star,” outlines 12 lessons the corporate community can learn from some of rock’s greatest bands.
2) Public Relations: Coming to a B-School near you (Business Week) — The Public Relations Society of America is trying to insert corporate communication and reputation management into the MBA curriculum, just as a new study suggests it’s sorely lacking.
3) Marketers slicing budgets for online video (Media Post) — About two-thirds of marketers say they’ll increase their budgets for online video advertising next year, and many say they will be shifting that money out of the TV ad budget.
4) Are bloggers journalists? (The New York Times) — A federal judge has ruled that a blogger cannot claim protections afforded to journalists under state shield laws. The New York Times examines the implications for bloggers and journalists.