1) Slugger Ryan Braun hits PR home run in drug controversy (Sheboygan Press) — Reigning National League MVP Ryan Braun scored a big PR victory last week in his battle with Major League Baseball over allegations of drug use.

2) The mounting minuses at Google Plus (The Wall Street Journal) — To hear Google Chief Executive Larry Page tell it, Google Plus is a worthy competitor in the social networking space, with 90 million users registering since June. But those numbers mask what’s really going on.  Google Plus is a virtual ghost town compared to competitors.

3) Cool PR tools for your company (The Flack) — Blogger Peter Himler reviews three online PR tools – GroupHigh, ToutApp, and Muck Rack Pro – designed to help PR pros get their messages out more effectively online.

4) Eight principles of product naming (Fast Company) — Even at the best of times, naming is a contentious and emotional business. Whether you’re naming your baby, your boat, or your brand, the process can breed nearly endless deliberation. Keep these principles in mind as you scout the perfect name.