A new study shows that 62 percent of marketers plan to increase public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.

The findings are consistent with our recent experiences. Organizations are placing more value on agencies that can merge public relations and digital strategy into a single practice. Doing so ensures that the client benefits from credible, earned media coverage that can be distributed across digital channels to the audiences that matter most.

Check out the full study here.