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Tag Archives for: "fast company"
Home / Tag “fast company”
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By Campfire Communications
In corporate reputation, insights, media relations, social media
Posted July 6, 2017

Report: Marketers plan to increase PR spend over next 5 years

A new study shows that 62 percent of marketers plan to increase public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over [...]

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By Campfire Communications
In corporate reputation, insights, media relations
Posted June 28, 2017

Tip Sheet: Chobani, Samsung, and Preparing for Corporate Crisis

For Chobani, HR as PR is Paying Off (CEB Global) – Chobani’s earned media marketing is yet another example of a company using its HR strategy to sell itself to consumers as well as talent. [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations, political communications, social media
Posted June 16, 2017

The future of news consumption in four charts

It is no secret the media industry is changing. What is less clear to many organizations we meet with is what it will look like in the future. To shine some light on this question, consider these [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights
Posted June 1, 2017

Uber, United Airlines, and the changing face of crisis communications

The nature of crisis communications is changing, due in large part to the advent of social media’s minute-by-minute news cycle. How should companies in crisis respond to this reality? [...]

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By Campfire Communications
In corporate reputation, insights, message development
Posted November 14, 2016

Does thought leadership work?

Our last post explored the meaning of the term thought leadership.  In this post, we will explore the question every organization must ask: Does it actually work? The latest study from The [...]

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By Campfire Communications
In advertising, Breaking down buzzwords, corporate reputation, insights, media relations, message development
Posted October 27, 2016

Breaking down buzzwords: Thought leadership

This is another installment of our multipart series “Breaking Down Buzzwords,” which seeks to explain the most common buzzwords in marketing and communications.  Let’s be [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations
Posted October 12, 2016

Tip Sheet: Under Armour, Airbnb and pitching freelance journalists

How Under Armour Mastered Crisis Communications (Quartz) — Quartz explores how the global sportswear company recovered from major controversy at the 2014 Winter Olympics. Cleveland Clinic [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations, message development
Posted October 5, 2016

Why we believe what we read on the internet

Changing public opinion on controversial issues is what communications professionals live for.  In our view, we can’t truly help clients change minds without first understanding how their [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights
Posted August 30, 2016

Tip sheet: Corporate activism, email marketing and non-stop news cycles

Corporate activism on the rise (ReputationExchange) – An interesting new study recently surfaced showing how major corporations are under pressure to weigh in on social issues —Taking a [...]

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By Campfire Communications
In corporate reputation, insights, message development, political communications, Storytelling
Posted June 10, 2016

Tip sheet: Robots, storytelling and CEO bad behavior

1. Will a robot take your job? Not if you’re creative (CSC) — Artificial intelligence will transform the employment landscape in the years ahead, but research shows that [...]

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