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A new study shows that 62 percent of marketers plan to increase public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over [...]

For Chobani, HR as PR is Paying Off (CEB Global) – Chobani’s earned media marketing is yet another example of a company using its HR strategy to sell itself to consumers as well as talent. [...]

It is no secret the media industry is changing. What is less clear to many organizations we meet with is what it will look like in the future. To shine some light on this question, consider these [...]

The nature of crisis communications is changing, due in large part to the advent of social media’s minute-by-minute news cycle. How should companies in crisis respond to this reality? [...]

Our last post explored the meaning of the term thought leadership.  In this post, we will explore the question every organization must ask: Does it actually work? The latest study from The [...]

This is another installment of our multipart series “Breaking Down Buzzwords,” which seeks to explain the most common buzzwords in marketing and communications.  Let’s be [...]

How Under Armour Mastered Crisis Communications (Quartz) — Quartz explores how the global sportswear company recovered from major controversy at the 2014 Winter Olympics. Cleveland Clinic [...]

Changing public opinion on controversial issues is what communications professionals live for.  In our view, we can’t truly help clients change minds without first understanding how their [...]

Corporate activism on the rise (ReputationExchange) – An interesting new study recently surfaced showing how major corporations are under pressure to weigh in on social issues —Taking a [...]

1. Will a robot take your job? Not if you’re creative (CSC) — Artificial intelligence will transform the employment landscape in the years ahead, but research shows that [...]