News outlets are brands, too – pitch accordingly (Bulldog Reporter) – News outlets need to distinguish themselves from their competition. Just like any other brand in any other space, they need to cultivate a unique identity. If you want their coverage, pitch accordingly.
Samsung, Shame, and Corporate Atonement (HBR.org) – As Samsung scrambles to restore its reputation in the wake of scandal, it is important to remember that corporate atonement differs greatly across cultures.
Are you prepared for a corporate crisis? (McKinsey) – The global management consultant firm offers best practices any organization should emulate if a crisis hits.