For Chobani, HR as PR is Paying Off (CEB Global) – Chobani’s earned media marketing is yet another example of a company using its HR strategy to sell itself to consumers as well as talent.

News outlets are brands, too – pitch accordingly (Bulldog Reporter) – News outlets need to distinguish themselves from their competition. Just like any other brand in any other space, they need to cultivate a unique identity. If you want their coverage, pitch accordingly.

Samsung, Shame, and Corporate Atonement (HBR.org) –  As Samsung scrambles to restore its reputation in the wake of scandal, it is important to remember that corporate atonement differs greatly across cultures.

Are you prepared for a corporate crisis? (McKinsey) – The global management consultant firm offers best practices any organization should emulate if a crisis hits.