1.) Lessons learned handling PR for “pharma bro” Martin Shkreli (Inc.com) Welcome to the weird new era of crisis PR. Martin Shkreli’s former spokesman Mike Kulich tells Inc. exclusively how he intentionally fanned the flames to keep the world’s eyes on his ‘pharma bro’ client.
2.) How media leaks led to one company’s demise (Bloomberg) – The CEO of Atlanta-based LabMD details how media leaks and a long fight with the Feds finished his company off.
3.) How to build a world-class digital marketing team (Forbes) — How can companies attract the kind of talent they need to stay relevant in the digital age? Target Chief Marketing Officer Jeff Jones offers a few tips on finding – and keeping – great digital marketing talent.
4.) Get the most out of your media relations strategy (The Business Journals) — A sports media pro outlines a few tried-and-true rules that he has stuck to when engaging with the media.