How Under Armour Mastered Crisis Communications (Quartz) — Quartz explores how the global sportswear company recovered from major controversy at the 2014 Winter Olympics.

Cleveland Clinic Calls for “Reputation Mindset” Among Leaders (PR Week) —¬†Eileen Sheil, executive director of corporate communications, Cleveland Clinic, urges PR pros to be more protective of their company’s public perception before a comms disaster strikes.

Airbnb Steps Up PR in Face of Rental Crisis (Huffington Post) –¬†Airbnb is stepping up its public relations efforts as cities like Vancouver continue to grapple with a shortage of rental units.

Five Things to Research Before Pitching Freelancers (Cision) – A freelance journalist outlines the information PR professionals should research before hitting send on that next story pitch.